Aveeno Baby Cleansing Therapy Moisturizing Wash is specially formulated with active natural colloidal oats formula and rich emollients that gently cleanse and soothe easily irritable and dry baby skin. The hydrating, tear-free rich creamy wash contains 5 vital elements present in oats, also naturally found in healthy skin. It leaves skin feeling moisturized for 24 hours so that your baby's skin looks and feels healthier. Key benefits of Aveeno Baby Cleansing Therapy Moisturizing Wash: Gentle baby skin care lotion Natural colloidal oatmeal and soothing oat essence. Fragrance-free. Pediatrician recommended. National Eczema Association accepted. The direction of use: Squeeze onto hands or a soft cloth. Apply to baby's skin and spread gently. Rinse