Colgate Sensitive Anticavity Toothpaste 80gm Each Tooth sensitivity is caused when gums recede and parts of your teeth are exposed. Hot, cold, or sweet, sensations are then carried directly to the nerves causing painful sensitivity. The Colgate Sensitive Everyday Protection toothpaste formula soothes the nerve ends and builds a protective shield providing relief from sensitivity. | Key Ingredients: Sorbitol Glycerin Silica Potassium nitrate Sodium lauryl sulphate Sodium saccharin | Key Benefits: Colgate Sensitive soothes the nerve ends and builds a protective shield providing relief from sensitivity Its clinically proven formula provides fast relief within 2 weeks of use, long-term relief with regular use, and builds increasing protection against sudden shocks of pain It contains fluoride for cavity protection and has a great tasting flavour It strengthens the enamel and promotes healthy gums | Directions For Use: Brush twice a day for 2 minutes each time Children below 6 years of age should have adult supervision | Safety Information: Read the label carefully before use Store in a cool and dry place away from direct sunlight Keep out of reach of the children