Colgate Sensitive Plus Toothpaste (70gm Each) Buy 2 Get 1 Free is specially formulated for tooth sensitivity. It is caused when gums recede and parts of your teeth are exposed. When teeth come in contact with something hot or cold, sensations are directly carried to the nerves causing painful sensitivity. Colgate Sensitive Plus Toothpaste provides instant and long-lasting relief from tooth sensitivity with regular usage. It blocks open tubules to protect sensitive teeth, which builds long-lasting protection. | Key Ingredients: Calcium carbonate Sorbitol Arginine Bircarbonate | Key Benefits: It provides instant and lasting relief from tooth sensitivity It helps block open tubules to protect sensitive teeth against sudden shocks of pain It contains Arginine, an amino acid naturally found in saliva and calcium carbonate. It works upon contact with saliva to build a calcium-rich layer for instant relief It contains fluoride for cavity protection It strengthens the enamel and promotes healthy gums | Directions For Use: Brush twice a day for 2 minutes each time Children below 6 years of age should have adult supervision | Safety Information: Read the label carefully before use Store in a cool and dry place away from direct sunlight Keep out of reach of the children