Colgate Sensitive Plus Toothpaste What is tooth sensitivity? Tooth sensitivity occurs when the enamel that protects our teeth gets thinner or when gum recession occurs, exposing the underlying surface, the dentin thus reducing the protection of the root and nerves. When such teeth come in contact with something hot, cold, or sweet, sensations are carried directly to the nerves causing painful sensitivity. Causes for enamel wear and tear: Aggressive brushing, Tooth grinding, Teeth erosion. Causes for gum erosion: Aggressive brushing, ageing, gum disease. Colgate sensitive plus toothpaste, with its exclusive Pro-Argin technology, provides instant and lasting relief from tooth sensitivity with regular use. | Key Ingredients: Arginine Calcium carbonate Aqua Sorbitol Bicarbonate Sodium lauryl sulphate Sodium monofluorophosphate Aroma Cellulose gum Sodium bicarbonate Tetrasodium pyrophosphate Titanium dioxide Benzyl alcohol Sodium saccharin Xanthan gum Limonene | Key Benefits: Colgate Sensitive Plus also contains fluoride for cavity protection and has a great tasting flavour. It strengthens the enamel and promotes healthy gums Its clinically proven formula provides fast relief within 2 weeks of use, long-term relief with regular use, and builds increasing protection against sudden shocks of pain It contains fluoride for cavity protection and has a great tasting flavour It strengthens the enamel and promotes healthy gums | Directions For Use: Brush twice a day for 2 minutes each Children below 6 years of age should have adult supervision | Safety Information: Read the label carefully before use Do not exceed the recommended dose Keep out of the reach of children