Colgate Strong Teeth Toothpaste provides 2X strengthening power by providing protection from a mineral loss against acid attack vs. an ordinary fluoride toothpaste. It helps add natural calcium from saliva through fluoride action and strengthens teeth from within. This toothpaste also provides cleaner teeth and fresher breath with regular use, when used as directed as a part of daily oral care hygiene and regular professional care routine, as directed by a dentist. | Key Ingredients: Calcium Carbonate Sorbitol Sodium Lauryl Sulphate Silica | Key Benefits: It helps to add natural calcium to the teeth giving them 2x strengthening power It is accepted by the Indian Dental Association as an effective anticavity toothpaste | Directions For Use: Brush thoroughly for 2 minutes using a short, gentle back and forth strokes. | Safety Information: Children under 6 years of age should have an adult supervisor and use only a pea-sized amount Do not swallow Keep out of reach of the children Do not exceed the recommended dosage