Colgate Total 12 Whole Mouth Health Anticavity Fluoride Toothpaste Charcoal Deep Clean Only 20% of the germs in the mouth are on the teeth, the rest 80% are on the gums, tongue and cheeks. Colgate Total Charcoal Deep Clean is an antibacterial toothpaste with dual zinc arginine technology that actively seeks out bacteria and fights germs on teeth, tongue, cheeks, and gums, giving a complete mouth clean for 12 hours. It is infused with micro-charcoal particles to provide a deep clean. Colgate Total provides more benefits than before—helping prevent cavities, plaque build-up, tartar formation, gingivitis and sensitivity. It gives you a fresh breath, protects the enamel and removes stains, giving you a healthier, whiter smile. Colgate is India's most trusted oral care brand and is IDA certified. This toothpaste is 100% vegetarian, sugar-free and gluten-free and responsibly made. This toothpaste is made in India, in the manufacturing unit that is awarded with True Zero Waste Platinum Certification. | Key Ingredients: Glycerin Silica Sodium lauryl sulphate Arginine Zinc oxide Titanium dioxide | Key Benefits: Colgate Total provides more benefits than before—helping prevent cavities, plaque build-up, tartar formation, gingivitis and sensitivity It provides a fresh breath, protects the enamel and removes stains, giving a healthier and whiter smile This toothpaste has superior technology and actively seeks out bacteria on teeth, the tongue, cheeks and gums This toothpaste helps in forming a protective and anti-germ barrier in the mouth | Directions For Use: Brush twice a day for 2 minutes each time. | Safety Information: Children below 6 years of age should have adult supervision Read the label carefully before use Keep out of the reach of children Store in a cool and dry place