Pepsodent Expert Protection Gumcare+ Toothpaste is formulated with Zinc Citrate technology, to not only take care of your teeth, but also provide you with complete gum care. Its advanced formula checks the growth of germs and guards the gums to provide you relief from problems like bleeding gums, bad breath, tender gums, irritable gums and swollen gums. Its antibacterial formula prevents your teeth from cavities, reduces tartar and lactic acid, and eliminates bacteria to give you a refreshing breath along with healthier teeth and gums. It is perfect for the whole family and can be used twice daily for effective results. | Key Ingredients: Sorbitol Hydrated Silica Sodium Fluoride Sodium Lauryl Sulphate PEG-32 Zinc Citrate | Key Benefits: The toothpaste aims to improve overall gum health It embodies antibacterial actives to prevent gum problems The product assists in preventing acid attack (pH drop) in the mouth by oral bacteria It is beneficial in the case of tooth decay, toothache, and also guards the teeth from cavity causing germs It facilitates removal of plaque and gives fresh breath Helps in giving naturally white teeth | Directions For Use: Brush at least twice a day Visit your dentist regularly Children under the age of six should use a pea sized amount under adult supervision | Safety Information: Do not swallow Read the label carefully before use Store in a cool and dry place away from direct sunlight Keep away from the reach of children