Sensodyne Sensitivity & Gum Toothbrush Soft is designed and formulated for an entire range of toothbrushes and toothpaste to accommodate different needs. Cleaning effectively is important for people, especially with sensitive teeth that may help prevent plaque build-up while minimising further wear and tear caused by excessive brushing. Sensodyne sensitivity and gum toothbrush has been specially designed for gentle and thorough cleaning of teeth and gums without the need for excess pressure. The bristle design of this brush is uniquely crafted with a mix of round and tapered bristles. Soft rounded bristles can provide gentle and effective cleaning, while finely tapered bristles allow approximately 3x better reach along the gumline (compared to a standard neck manual toothbrush). This toothbrush also comes with a flexible 'duo flex' neck, which can bend when extra pressure is applied during brushing & thereby protects against overbrushing. The carton and window used in the packaging of this brush are 100% plastic free and therefore recyclable. Sensodyne sensitivity and gum toothbrush are available in two packs - single (1 piece) and triple pack (3 pieces - buy 2, get 1 free). | Uses: It is designed to clean the teeth gently | Product Specifications and Features: Sensodyne sensitivity and gum toothbrush has been specially designed for gentle and effective cleaning of teeth and gums without excess pressure The soft and rounded bristles of this brush can provide effective cleaning while being gentle on teeth and gums The finely tapered bristles of this toothbrush can allow up to 3x better reach along the gumline vs a regular neck brush Flexible duo flex neck can help clean hard-to-reach areas and bends when extra pressure is applied and thereby protects against overbrushing This toothbrush comes in up to 100 percent plastic-free recyclable packaging | Directions For Use: Brush your teeth gently twice a day to avoid plaque build-up Do not brush too hard, as applying too much pressure can lead to over brushing It is recommended that toothbrushes are replaced every 3 months | Safety Information: Read the label carefully before use Store in a cool and dry place, away from sunlight Keep out of reach of children For optimum protection from tooth sensitivity, we recommend brushing twice daily in combination with Sensodyne toothpaste