Sensodyne Sensitivity & Gum Toothpaste Often, tooth sensitivity and gum problems go hand in hand. When the protective layer of teeth (enamel) is worn away or gums recede, the dentine underneath may become exposed. When the exposed dentine comes in contact with hot, cold, sweet, or sour food and drinks, it can trigger a short sharp sensation called tooth sensitivity. Meanwhile, Gum problems are caused by a build-up of plaque bacteria. Sensodyne sensitivity and gum is a daily fluoride toothpaste that might act rapidly against tooth sensitivity while still providing the benefits of regular paste-like strong teeth and healthy gums. This toothpaste has a low abrasion, dual-action formula. It can protect the teeth against sensitivity and help target and remove plaque bacteria for healthy gums. With twice daily brushing, you can enjoy your favorite foods and drinks without worrying about sensitive teeth. Sensodyne sensitivity and gum toothpaste are available in two packs - 70 gm and 140 gm (70 gm * 2) combo packs. Always follow the instructions and guidance included on the pack before use. | Key Ingredients: Potassium nitrate Sodium fluoride Zinc citrate | Key Benefits: Sensodyne dual action toothpaste can offer two benefits in a single paste This toothpaste can protect teeth against sensitivity This toothpaste may help target and remove plaque bacteria to maintain healthy gums It can let you enjoy your favourite foods and drinks without the worry of sensitive teeth This toothpaste contains fluoride that might strengthen teeth and prevent tooth decay | Directions For Use: Use as your regular toothpaste Apply at least a 1-inch strip of the toothpaste onto a soft bristle toothbrush Brush teeth thoroughly for at least 2 minutes twice a day (morning and evening), and not more than three times a day, or as recommended by the dentist Make sure to brush all the sensitive areas of the teeth Minimise swallowing, spit out after brushing | Safety Information: For oral use only Read the label carefully before use Store in a cool and dry place, away from sunlight Keep out of reach of children If irritation occurs, discontinue use Not for use by children 12 years and under unless directed by a dentist or health care professional Sensitive teeth may indicate an underlying problem that needs prompt care by a dentist If symptoms persist or worsen, consult your dentist