Aveeno Baby Soothing Relief Moisture Cream contains active natural colloidal oats formula and rich emollients that soothe dry, irritable skin. It's clinically proven to moisturize for 24 hours and soothe dry skin. This formula absorbs quickly and is gentle enough newborn's delicate skin as well. It's hypoallergenic and fragrance-free. Key benefits of Aveeno Baby Soothing Relief Moisture Cream: Moisturising cream with active naturals colloidal oat extract. Paediatrician recommended brand. For extra dry, sensitive skin. Gently moisturizes baby's skin for 24 hours. Clinically proven, fragrance-free and hypoallergenic. The direction of use: Apply Aveeno Baby Soothing Relief Moisture Cream on affected areas at least twice a day. Do not spread cream too thick. Just apply the amount the skin can absorb. Apply Aveeno Baby Soothing Relief Moisture Cream more often if your baby crawls to heal high-stress area of knees, legs, and elbows.