Johnsons baby powder is an incredibly soft formula that absorbs the excess moisture for a smooth and baby-soft skin. It is very delicate and gentle to apply on the skin. Johnsons baby powder reduces the itching caused by diapers. It makes the skin feel fresh and comfortable. Other benefits: - Helps eliminate friction. - Comes in clean and classic Johnson scent. - Clinically proven to be gentle and mild on the baby skin - Dermatologist and allergy-tested, hypoallergenic Johnsons Baby powder can be used after bath and diaper change. Directions of use: Shake powder directly into your hand, away from the baby’s face before applying. Close tightly after each use, and store in a cool, dry place. Use under medical supervision