Colgate Maxfresh Peppermint Ice Blue Gel Toothpaste refreshes and helps you seize the day because every morning is a fresh start. The blue gel toothpaste contains unique cooling crystals that give you intense cooling while you brush. | Key Ingredients: Sorbitol Silica Sodium lauryl sulphate Sodium fluoride | Key Benefits: It refreshes and helps seize the day because every morning is a fresh start It contains unique cooling crystals that dissolve completely as you brush It gives an icy wave of minty coolness and an intense burst of freshness It contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes the teeth whiter on continuous use This toothpaste is 100% vegan, sugar-free and gluten-free | Directions For Use: Brush twice a day for 2 minutes each time Children below 6 years of age should have adult supervision | Safety Information: Read the label carefully before use Store in a cool and dry place away from direct sunlight Keep out of reach of the children