Colgate Maxfresh Toothpaste Switch on the power of freshness with Colgate Maxfresh toothpaste that refreshes you and helps you seize the day because every morning is a fresh start. The red gel toothpaste contains unique cooling crystals that give you intense cooling while you brush. Colgate is India’s most trusted oral care brand. As a trusted partner, we are committed to doing business with integrity and respect for all people and the world around you. Colgate offers quality oral care products, including toothpaste and toothbrushes, as well as expert dental health information. Colgate toothpaste is always 100% vegetarian and gluten-free. We care about our environment, Colgate India is the nation's first to earn True Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with the highest quality standards." | Key Ingredients: Calcium carbonate Sodium lauryl | Key Benefits: This red gel toothpaste contains unique cooling crystals that dissolve completely as you brush. Colgate Maxfresh gives you intense cooling and a burst of freshness Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use It is a red gel with cooling crystals that provide intense freshness Good oral care habits keep your teeth and gums healthy and prevent tooth decay, gum disease and bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months | Directions For Use: Use as directed on the label. | Safety Information: Read the label carefully before use Store in a cool dry place away from direct sunlight Keep out of reach of the children