Colgate Visible White O2 Toothpaste Aromatic Mint is formulated with the patented Active Oxygen-based tooth whitening technology, which can help whiten teeth in 3 days* (when used as directed on the pack). Brushing with this toothpaste can lend a warm sensation** and releases an ultra-fine foam with active oxygen. The active oxygen bubbles get absorbed into the enamel and can aid in whitening the teeth. The freshness of the wintergreen mint gives a refreshing feel after brushing. | Key Ingredients: Poloxamer 105, Calcium Pyrophosphate, PEG-2M, PEG/PPG-166/66 Copolymer, Polyvinyl Pyrrolidane, Silica, Tetrasodium Pyrophosphate, Flavour, Sodium Lauryl Sulfate | Key Benefits: This toothpaste can help remove stains and discolouration from the teeth The active oxygen creates bubbles which may lend a warming sensation to indicate that the formula is working The formulation of this toothpaste is gentle on the enamel | Directions For Use: Squeeze some toothpaste onto the toothbrush Continue brushing for 2 minutes Rinse and repeat twice daily, in the morning and at night | Safety Information: Read the label carefully before use Store in a cool and dry place Keep out of reach of children * Refers to 1 shade whiter teeth when used as directed on the pack. **Refers to the warming sensation in the mouth as you brush.