Jiva Ayurfresh Toothpaste is a safe and healthy toothpaste without chemicals, harsh abrasives, animal ingredients and fluoride. Its chief ingredient Neem, is a natural antibacterial and cleaner with amazing healing properties, while Clove provides effective relief in toothache, sore gums and mouth ulcers. | Key Ingredients: Clove Neem Vyavidang Elaichi Satpodina Dalchini Bakul Gandhpura | Key Benefits: It is useful in relieving toothache It helps keep mouth fresh and cool throughout the day It helps in treating sore gums and mouth ulcers Neem, is a natural antibacterial and cleaner with amazing healing properties | Directions For Use: Brush your teeth twice a day with Jiva Ayurfresh toothpaste (Morning before breakfast and before going to bed at night). | Safety Information: Read the label carefully before use Store in a cool dry place away from direct sunlight Keep out of reach of the children