Sensodent-K Toothpaste non-fluoridated toothpaste that provides clinically proven rapid relief for sensitive teeth. It works to relieve tooth sensitivity rapidly when directly applied to the gums. It has been formulated to create a physical seal against sensitivity triggers and works by producing nerve desensitization. | Key Ingredients: 5% w/w Potassium Nitrate | Key Benefits: It provides long lasting sensitivity relief and cavity protection It relieves sensations caused by sensitive teeth Works by calming the nerves in the teeth and reducing pain from the sensitive teeth | Directions For Use: Apply at least a 1-inch strip of product onto a soft bristle toothbrush Brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day as prescribed by the dentist | Safety Information: Read the label carefully before use Do not exceed the recommended dose Keep out of the reach of children Store at a temperature below 25-degree Celsius and 40 % humidity in cool and dry place Should be protected from direct light